Look Up and Smile is our chance to celebrate Australia Day together, wherever we are in this wide, beautiful land of ours.
More than that, it’s a chance to be noticed doing something big – a chance to stand out with your crowd and be photographed by our satellite!
It’s going to be an active celebration of Australian values: mateship, tolerance, a fair go for everyone and hey, not taking life too seriously!
What's the big idea?
On January 26, Australians right across the nation will take to the streets, parks and backyards to celebrate our land, people, heritage, diversity and freedom.
Have a lot more fun this Australia Day by attending an Australia Day event or simply take a photo of your Australia Day and you could win $100,000 in prizes. There are also some great runner-up prizes to be won as well as prizes for community groups entries.
Now here's the cool part
We’ve commissioned a satellite to fly over Australia and take photos of Australia’s most celebrated day of the year. Now you see why we’ve called it Look up and Smile!